People (friends, colleagues, relatives, etc.) that know I am in the web business often approach me with a similar variant of the following:
“Hey Orlando, I’m doing X and I want a website for it, what do you think?”
And I always struggle a lot with this question. For one, I am a web professional and of course I want people building websites. But second, and perhaps more important: I am a web professional and I know not everyone needs a website. So this is an answer (and a series) that’s very controversial for me to write.
There a many different kind of reasons for which someone could want a website but, for the sake of simplicity, I’m going to divide these people into two groups: Business owners and Content creators.
Of course, these two groups usually end up overlapping with each other: business owners will probably benefit from creating content, and content creators will probably end up wanting to monetize their content. But as a starting point, I would say most websites probably get created for one of these two reasons.
For the sake of simplicity, I will be using the word “business” to reference both of these groups in this first section. But if you just so happen to belong to either of them, and are interested in getting yourself a new website, then this article is for you: